System Description
AdOcean is an adserver of a new generation which takes advantage of the technologically advanced platform of the Gemius S.A. company. Its open-ended structure allows a smooth introduction of any modifications and improvements and its decentralised architecture allows us to achieve the highest level of effectiveness and reliability.
The very uniqueness of the system is the separation of the main server, which manages the system, from the ad impression servers. This solution results in a lack of continuous communication between the main management module and the web browsers of the users.
The schematic diagram of the processes taking place is the following:- Hourly asynchronous communication between the main management server and the ad impression server aimed at transferring impression plans for the next 24 hours and receiving the impression data of the previous hour.
- The user's browser sends a request for an advertisement to the ad impression server.
- Upon checking the limitations of a particular advertisement (target group), the emission server sends a creative.
- The data on a particular ad impression are recorded in the database, which is further used to build up statistics for campaigns.
More about ad impression with AdOcean
More about research on effectiveness of advertising with AdOcean
