Vodafone, thanks to AdOcean, conquers the Hungarian advertising market
Added: 28.08.2008Vodafone - one of the biggest phone operators in Europe – has been cooperating with AdOcean on the Hungarian market since 1 June 2008. Cooperation with Vodafone is an element of AdOcean’s strategy on CEE markets.
Vodafone has decided to use AdOcean to serve advertisements on its web sites (including product-specific microsites) in Hungary. Vodafone also tested other solutions but finally decided that AdOcean is the system that can best serve their needs of tracking campaign efficiency. Vodafone feedback, after the first few months of AdOcean usage, was very positive and they have found AdOcean detailed statistics very useful in evaluating online campaigns. Moreover, they immediately started using such advanced and not so easy-to-use creative types as multi-clickable banners.
Gemius Hungary hopes to impress some other big brands by having Vodafone, an important international player, as a client.