AdOcean






Targeting Opportunities

AdOcean makes it possible to target ad impressions only at a selected target audience. This way the advertisement targets those users who will potentially express the biggest interest in the advertised product. This is obviously the aim of any advertiser. The targeting and capping options allow the flexible use of an available advertising area and its potential to the number of launched advertising campaigns.

  • The AdOcean adserver makes it possible for any advertising campaign to define any number of ad impression orders linking creative-placement pairs.
  • For any campaign or order it is possible to define the parameters of priorities for the realisation of an ad impression plan.
  • Any campaign or order may have freely defined (in terms of full hours) ad impression time, for example it is possible to define an ad impression subject to the following conditions: once a week between 12 am and 1 pm, weekends only, on working days only.
  • The campaign may be targeted at users for a specific number of times during: the campaign's duration, a month, a week, a day (eg. a creative may occur three times a day per user).
  • The campaign may be geotargeted, ie. targeted at users from a particular country, province or town. In the case of Poland, geolocalisation is conducted with 75% accuracy.
  • The creatives of campaigns may be emitted upon the moment of the user performing a specified action (eg. visiting a specified web site, such as the one where they thank you for buying their product)
  • Campaigns, or individual orders, may be targeted at specific address classes (IP). The ad impression may also depend on the type of connection link or Internet provider.
  • Creatives may be emitted only to users from specific domains (eg. displaying creatives only for users coming from the domain: acn.pl).
  • AdOcean allows you to target campaigns at users with specific operating systems or browsers; in the case of Windows XP it is possible to divide the users into two groups: those with or without Service Pack 2.
  • Creatives may be emitted to users who use VDU operators with a specific resolution.
  • It is possible to rotate the creatives of a specific order according to the preset creative cycle; it is also possible to emit a given sequence of creatives. Additionally available is the option "BestPerforming", which allows us to emit creatives with the highest effectiveness (creatives with the highest CTR rate).
  • It is possible to define advertising space in such a way that creatives emitted on a particular web site become mutually dependent (eg. we emit Billboard_1 with SkyScraper_1). Such a solution facilitates the impressions of competitive ad campaigns on the same advertising area - this is the so-called Surround order.
  • Ad creatives may be displayed upon entering specific words into the search engine.
  • There are no limitations as for the format of the displayed creatives. The ad impression system supports all creatives of a rich media type.

All of the above-mentioned options may occur in any combination and embrace: all of the creatives, only some of their part, all of the advertising space or its selected elements.