The measurement of effectiveness of ad campaigns in AdOcean is based on research conducted by Gemius SA on the Polish market – gemiusDirectEffect. This system integration allows for the highest possible quality in terms of methodology of the calculation and results presentation.
Statistics are available for:
Such extensive access to campaign data facilitates communication between publishers, agencies and advertisers.
Reports
For each campaign, it is also possible to export data to csv or pdf files. In addition, periodical reports (in Polish, Czech or English) can be sent automatically by the system to a pre-defined email address (assigned to the campaign). Periodical reports can be sent every day, once a week, once a month, or at the end of the campaign.
Available indicators:
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Cookie emissions Non-cookie emissions All emissions Reach Non-cookie clicks Subsequent clicks All clicks UC (User Clicks) Other UC All UC Successful clicks SUC (Successful User Clicks) Actions Actions post-click |
Actions post-view UA (User Action) UA-pc (User Action - post-click UA-pv (User Action - post-view) CR-V (Conversion Rate - Views) CR-U (Conversion Rate - Users) AR-U (Action Rate - Users) TTC (Time To Click) TTA-pc (Time To Action - post-click) TTA-pv (Time To Action - post-view) Frequency Frequency of emission/Reach Frequency of clicks/Reach Frequency of clicks/AR-U |
Provinces Cities Browsers Operating systems CTR (Click Through Ratio) CTR d.i. (Click Through Ratio direct impact) UCTR (User Click Through Ratio) UCTR d.i. (User Click Through Ratio direct impact) Expansions TTExp (Time To Expansion) UExp (User Expansions) Frequency of emission/UCTR d.i. Frequency of emission/UCTR First clicks |